A courtroom has directed shopper items maker Emami Ltd to provide greater rival Hindustan Unilever Ltd seven days discover earlier than initiating authorized proceedings over the ‘Glow & Good-looking’ trademark, in line with a July 6 order.
The Indian arm of worldwide shopper big Unilever stated on July 2 it will rebrand its skin-lightening cream ‘Truthful & Beautiful’ to ‘Glow & Beautiful’.
The corporate stated its pores and skin cream for males might be referred to as ‘Glow & Good-looking’, however Emami stated it had launched ‘Glow & Good-looking’ digitally one week earlier than HUL introduced the title change.
Hindustan Unilever first utilized for the emblems, ‘Glow & Beautiful’ and ‘Glow & Good-looking’ in September 2018, utility for which was rejected in 2019, and re-applied in June 2020, the corporate stated in a petition to the excessive courtroom in Maharashtra.
Hindustan Unilever and Emami didn’t reply to requests for remark and the courtroom has set July 27 as the following listening to date.
The choice to rebrand its line of pores and skin lotions got here after Hindustan Unilever confronted criticism that the title ‘Truthful & Beautiful’ promoted destructive stereotypes in the direction of darker pores and skin tones.